Marketing...Olympics...Sucess

The Olympic Games are one of the most anticipated events in the world. This event is one of the most effective international marketing platforms of 2012. Using the sponsorship programmes that the London Olympic Games has to offer, the exposure a company can receive will stretch over 200 countries around the world and will be seen by millions of people.

For most people the Olympic Games consist of sport, competition and international unity but for successful, pro-active companies it is the perfect opportunity to reach out to the publicity campaigns the event has to offer. When you look at the Olympic Games there is an endless stream of marketing opportunities and activities. This is a great opportunity to get a company's brand messages and objectives out there to built on that perfect image and public opinion every company strive to have. To use this sports event as part of a sponsorship programme in a company, it should actually exceed the publicity objectives  and targets of the company.

When looking at Coca- Cola, one of the longest continuous sponsors of the Olympic Games, they share the same objectives e.g. participations, friendships, excellence and respect as the sport event. By sponsoring an event which shares in the same obectives as the company, will help to create a unified message and send a consistent message out to the public. Is that the reason why Coca-Cola do sponsoring? When Coca-Cola use the sponsoring programmes the Olympic Games has to offer, it allows them to interact and build real and meaningful relationships with their stakeholders. Isn't that what Public Relations is all about? 

Coca-Cola: one of the biggest brands in the world

The Olympic Games bring the whole world together forming international unity. What better way for a organisation to send out their company's messages and reach millions of people.   

Coca Cola bottles for the 2012 Olympic Games

Tour de Fabulous

Fabulous lip colours by M.A.C.

The next best thing to going shopping for, is the new collection of the fabulous M.A.C. cosmetic lip colour line. M.A.C., one of the biggest name brand cosmetic products launched yet another fabulous collection. Tour de Fabulous is the new collection by M.A.C. to bring out the warm summer days and brighten up the cold winter days. The lipgloss introduced in the Tour de Fabulous collection is a limited edition, a must have for every girl. One of the most popular colours for summer is the rosy-peach colour with a shimmer to shine your way through the day. And then a fabulous WOW colour for winter is the Tour de Fabulous lip colour. Tour de Fabulous is a hot coral-peach colour with a tint of multi-coloured shimmer.

For M.A.C., lips speak louder than words! For a lady, one of the most important make-up tips is to accentuate the most fabulous feature of a lady's face. M.A.C's new formula in the Tour de Fabulous collection is designed to make your lips shine and ensure that your lips will be the best feature of your face. "Lips speak louder that words." www.maccosmetic.com   

Choose which one you like! M.A.C. colours for your lips.
Source: Karla Suger - Blog

Making everyday a Mandela Day

Nelson Mandela is surely one of the most inspiring people in the world and a legend in South Africa. Everyday there is a change in peoples' minds because of the inspiring ideas Nelson Mandela has to offer, not only for South Africa but for the world. The objective of  Mandela Day is to inspire an individual to take action and to make the world a better place. Through this great event and the communication messages going out to the world, everyday can be a Mandela Day and not only on 18 July.

As we al know, the youth is the future of tomorrow. As the famous saying of Mandela: " Education is the most powerful weapon which you can use to change the world." The contributions made to the youth today are significant and especially the contributions of the Nelson Mandela Children Fund. The messages that goes out to the youth make a differance everyday in their lives. A song was written by the famous singer John Mayer saying: "Even if your hands are shaking, and your faith is shaking, even as the eyes are closing, do it with a heart wide open. Say what you need to say." The Nelson Mandela Children Fund make it possible for the youth of South Africa to say what they need to say and with the message to make a differance in the world.

Mandela has a dream that Africa one day will be at peace with itself. Let us make that dream come true and make everyday a Mandela Day and be good, graceful, respectful and loving with all the people of this great big world. 

South Africa in Winter Wonderland

Sandton City is abuzz with beautiful models as the South African Fashion Week Autum/Winter 2012 Collection appear on the catwalk. Fashion designers from all over South Africa graced the catwalk with their new winter collections, making sure South Africans look fasionable during the cold days of the 2012 winter season.

www.woolworths.co.za  

Rocking the Denim and Leather

One of the top leading brands in South Africa, Woolworths, showcased their stunning winter collection. The collection included the brand name Country Road. This collection bedazzeld the catwalk with the colours red and orange. What a hot combination of colours for the winter! Denim and leather, are two of the many textures combined by Woolworths designers to bring a new and trendy fashion style this winter. South Africa Fashion Week, what a great success! The week was attened by many of the top superstar personalities of the country, such as Miss SA, Melinda Bam, Bokang Montjane, Miss SA 2010 and Azeez from Men's Health Magezine, all looking fabulous at the event. Winter is not my favourite time of the year when it comes to clothing, but after seeing the stunning winter collection Woolworths has to offer, I can safely say I am super exited to see what this winer has in store for me and the rest of South Africa.

Love the colours of orange and red!!!

                                   

Celebrities and their charities

When we look at the celebrities and the way they live, the perceptions are formed that all life on earth is glamours and full of luxuries. The glamours lifes of the stars consists of unlimited amount of cloths, the top range of cars and very glamours homes. When reality hit and you see the shocking amount of children in Burundi who don't have cloths to wear and the amount of people in Malawi who don't have food and a warm bed or house to sleep in, that is when people wants to be concidered and help where they can.

The questions we have to ask is what is the impact of celebrities on charities? Many celebrities controbute to charities but there are only a few who does charity work on a nother level e.g. Angelina Jolie, Brad Pitt, Bono, Oprah Winfrey, George Clooney, Matt Damond, Ben Affleck, Ellen DeGeneres, Scarlett Johansson and Justin Timberlake. The way they approach the charity events is not for more fame, money or fans but rather to create a better living condition for the people in need. The impact of the controbutions made by the celebrities sometimes changes many peoples' lives. When we look at the changes that Ellen DeGeneres has made in the world and all the love she display to the world is amazing. Some of the charities she has supported is the Feeding America project- to provide food for the hungry, The Gentle Barn- a home and hospital for abused animals (www.thegentalbarn.org)  and the Red Cross- to provide relief to victims of any disasters.

Sometimes I wish I could be a star, not for the money, not for fame and frotune but to be part of the charity levels the celebrities can be part of.  

Teenagers and the abuse of drugs

Teenagers are always looking for a way to blend in with the popular or "cool" click at school, even if that means that they have to give up some of their moral values to proclaim the title of "popularity". People sometimes have a mentality that they and their kids are immune to the addiction of drugs. Because we live in a technologically-driven world where everthing can be seen on television , the stars and celebrities have a major impact on the youth. Teenagers idolise the way the stars live in Hollywood and therefore they do the same things they see on the television in their own lives.

There is an argument about the way humans make some connections to something or someone to make them feel that they belong, even though they do not know that person. The connection is based on the perceptions that are formed through the television and other media. The vision that teenagers see on television has a big impact on their social abilities. The impact of Amy Winehouse, Demi Lovato, Lindsay Lohan and many more, portrays the perception that it is "ok" to use drugs. But when we look back at their lives, the drugs caused many mishaps in their lives. Amy died in 2011, Demi went into rehab for drug abuse and Lindsay spent numerous spells in and out of jail.

The ARC (Addiction Recovery Center) is one of the many organisations who has the aim of rehabilitating young people and giving them their life back. www.myrehab.co.za The first step to recover from addiction is to realise that one has a problem. "The problem was, I never knew I had a problem." said by an anonymous addict teenager of the ARC.

impact on the youth

The Real Beauty of a Woman

Young ladies often turn to their favourite celebrities for guidelines in their everyday lives. The lifestyles and images of the celebrities are always splashed across television, movies and magazines. For young ladies social pressure is much more intense because of all the images that are published in the media,  telling them how they should look. As young ladies we are often only held to one standard - Beauty. Women are constantly pressured to fall within the "Beauty Umbrella", but ladies, real beauty does not always come from how we look or how we dress. Real beauty comes from within our inner beauty.  

Real woman: www.dove.us.realbeauty.com

Dove's Beauty Campaign for Real Beauty" is one of the most well-known and successful campaigns to raise awareness on the beauty of being a woman. www.dove.us.realbeauty.com. Real beauty is living, free and pure. Beauty is the evidence of something stunning, awesome and great. When measurements are being made to what beauty is, do not look at the television and compare the body of the celebrity to yours. Stop and think: everybody, ladies or men have the power to embody real beauty, from the inside out.