The Olympic Games are one of the most anticipated events in the world. This event is one of the most effective international marketing platforms of 2012. Using the sponsorship programmes that the London Olympic Games has to offer, the exposure a company can receive will stretch over 200 countries around the world and will be seen by millions of people.
For most people the Olympic Games consist of sport, competition and international unity but for successful, pro-active companies it is the perfect opportunity to reach out to the publicity campaigns the event has to offer. When you look at the Olympic Games there is an endless stream of marketing opportunities and activities. This is a great opportunity to get a company's brand messages and objectives out there to built on that perfect image and public opinion every company strive to have. To use this sports event as part of a sponsorship programme in a company, it should actually exceed the publicity objectives and targets of the company.
When looking at Coca- Cola, one of the longest continuous sponsors of the Olympic Games, they share the same objectives e.g. participations, friendships, excellence and respect as the sport event. By sponsoring an event which shares in the same obectives as the company, will help to create a unified message and send a consistent message out to the public. Is that the reason why Coca-Cola do sponsoring? When Coca-Cola use the sponsoring programmes the Olympic Games has to offer, it allows them to interact and build real and meaningful relationships with their stakeholders. Isn't that what Public Relations is all about?
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| Coca-Cola: one of the biggest brands in the world |
The Olympic Games bring the whole world together forming international unity. What better way for a organisation to send out their company's messages and reach millions of people.
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| Coca Cola bottles for the 2012 Olympic Games |
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